Challenge
As a startup workers' compensation insurance provider, Cake Insure needed to be front and center for localized searches in Colorado. Goal targets included:
Solution/MVP
We designed a customized roadmap to help Cake Insure optimize their landing pages and overall site. We also implemented a streamlined Google Tag Manager/Google Analytics tracking to sync with their daily reporting.
Results Included
Ranking for "Buy Workers Comp Insurance in Colorado" + City (Denver, Boulder, etc.)
Increased conversions and awareness
Reduced their paid search spend by improving page quality scores
Improved user experience and time on site with page navigation